Apple "Platinum Follow studied cases," according to a new report in the Wall Street Journal. However, it is not expected to announce the new case during "Spring Forward" today's event. The WSJ also confirms rumors that Apple will redesign its stores to include a space where customers can try the watch on appointment.
It is likely that Apple will be limiting the initial buying experience to its own stores, where the company has complete control over the sales experience. Reuters reports that Apple retailers, like Best Buy, can not wear the watch at launch, with Macy's, Saks, Bloomingdale's, Barney and express the same. Apple held a private event at the luxury retailer Colette in Paris in September, referring to a sales strategy retail store-within-a-store possible for Apple sellers Track editing. Reuters notes that Nordstrom had discussions with Apple.
"A gold bracelet will be announced today?"
The Apple Watch goes on sale in April with 38mm and 42mm case made of aluminum, stainless steel and resistant 18K gold scratch. Platinum is the obvious omission, a material commonly used by manufacturers of luxury watches such as Rolex and Omega.
Apple watch strap materials include fluorinated (rubber), leather and stainless steel. Although a gold bracelet has not been announced yet, some, including John Gruber of Daring Fireball, have speculated that it could be announced today and push prices Watch Edition for $ 20,000 mark. The model proposes Sport Watch Ion-X hardened glass and a composite (plastic) back, while the models both stainless steel and gold watch Watch publishing using sapphire crystal and ceramic back. Apple still has the retail price, as the announcement of a $ 349 starting price.
The Apple event will begin at 10 am PT / 1:00 p.m. ET / 17:00 GMT and you will be able to follow our live blog for reports made the second.